Clik here to view.
Over 70% of Social Media initiatives FAIL
Here is what happens: Customer: We need to get our number of fans up, some more follower and some really hot buzz campaign. We need some agency who can really deliver. Agency: We can do that for you....
View ArticleClik here to view.
NEW: Social Presence Methodology
After three years we are updating our methodology set. While our methods are all technology independent and don’t need an update whenever a new tool comes in or one goes out, we still fine tune our...
View ArticleClik here to view.
Thousands Of Social Media Agencies/Managers At Risk
I recently wrote a post “Over 70% of Social Media initiatives FAIL“. I received more personal responses on that one post than on all posts I wrote in the past 5 years together. It inspired my to write...
View ArticleClik here to view.
Digital Sunrise Conference, Cannes Nov 22-23
The Social Media Academy is one of the official DSC12 sponsors. Alternative Growth Strategies The two day event is addressing alternatives to traditional and rather costly growth models. As we all...
View ArticleClik here to view.
Can social selling revitalize the image of sales?
Sales is undergoing the most massive changes since many decades. Compare it to the change from Hawkers tray to selling in tie and suit. Or the transition from horse drawn carriages to taxis. Yet 90% of...
View ArticleClik here to view.
Creating a Social Media Strategy Handbook
95% of the customers had a choice when they purchased the product or service in the first place, they had a reason for their selection. The single most successful way to use social media is empowering...
View ArticleClik here to view.
Reputation of sales people continue to decline
Is this what your sales guy looks like? Reputation of sales people has rapidly decliened over the past few year. 20 years ago the sales teams were celebrated heroes in almost all businesses in the...
View ArticleClik here to view.
Private economic initiative aims to help 100,000 European companies to expand...
News Release European business owners and managers build economy stimulation programme Unique economic development programme from a private initiative – planning to create 2 Million jobs Private...
View ArticleClik here to view.
This morning, Pinterest introduced ‘Secret Boards’, 5 businesses benefits
What can you do with the new ‘Secret Board’ feature? When expanding the Pinterest boards a few application came to mind. An individual user may have a lot of things they want to keep entirely private,...
View ArticleClik here to view.
Anatomy of a buzz
The anatomy of a well designed social media buzz is interestingly close to the anatomy of a virus – hence “viral marketing”. CONTENT: You take some important piece of content. That is what is carried...
View ArticleClik here to view.
Social Media and Customer Experience Management
Social Media is widely used in businesses for all kinds of aspects. It typically starts on the marketing side to spread the word and get fast customer feedback. The experience with the customer...
View ArticleClik here to view.
Success Pattern — Social Media Agencies
In the past 5 years we’ve seen agencies come and go, raise and fall. A pretty typical scenario for a rapidly growing emerging market. As we helped hundreds of people starting their own company or...
View ArticleClik here to view.
Social Media Engagement – How much value?
Still today, many business leader struggle understanding the impact of socially engaged brands and their teams. Is it just a faint background noise in a world of meaningless chit chat? Well it is if...
View ArticleClik here to view.
When Your Social Media Scores Suck
There are lots of controversial discussions about scores. To some extend it is personal as people do not want to be measured against something, and yet other highly competitive people love the...
View ArticleClik here to view.
By 2017 the CMOs may spend more on tech than CIOs
Laura McLellan, Research VP, Gartner predicts: “By 2017 the CMO may spend more on technology than the CIO” Laura will be presenting a Key Note at the “Marketing & Tech Partnership Summit 2013″...
View ArticleClik here to view.
Happy 10 Years Social Media Anniversary
Syndicated post - blog post by Axel Schultze, CEO Society 3 Group My LinkedIn account states: Member since: June 12, 2003 My LinkedIn ID is 8573 2003 – In My 2003 Konstantin Guerke, one of the...
View ArticleClik here to view.
Buzz Update
First round of review We did a review of the Buzz Action System and want to share some insights and tips. One important change we are doing in the next few days is to call the Buzz Actions “Mentions”...
View ArticleClik here to view.
Buzz Update – Public Beta 1.1
Quick update about some of the fixes, changes, enhancements 1) Bug Fixes We fixed most of the known bugs such as Gold Credit reports not working, warrior invitation not working and so forth. Also the...
View ArticleClik here to view.
Buzz, Knights and the noble way to advertise
Stop bragging – instead let others mention and recommend you. That’s the spirit of Buzz Marketing. The New Way To Advertise To do this right, we created the concept of Buzz Knights. A buzz Knight is a...
View ArticleClik here to view.
Trust or not to trust?
This post was inspired by a post in Forbes Magazine from friend Louis Columbus, former AMR Research Analyst and a recent CSI Insights report. I’d like to share a perspective we are working on since...
View Article
